Many companies are making efforts to "go green" to promote sustainability and potentially help their bottom line. But according to a recently released study by the Society for Human Resource Managers (SHRM), called Advancing Sustainability, HR's Role, going green might also help companies retain employees.

The study examines the correlation between an organization's sustainability efforts and their impact on both the business bottom line and employee satisfaction and engagement. The study defines sustainability as "the commitment by organizations to balance financial performance with contributions to the quality of life of their employees, the society at large and environmentally sensitive initiatives." Sixty-eight percent of the 728 companies surveyed have a sustainability program in place and claim the benefits of the sustainability program include:

Improved employee morale - 55 percentMore efficient business processes - 43 percentStronger public image - 43 percentIncreased employee loyalty - 38 percent

In addition, the survey reports that organizations can leverage sustainability to attract, retain and develop employees:

49 percent of businesses engaging in sustainable workplace or business practices reported their involvement in sustainability was very important in creating a positive employer brand that attracts top talent.40 percent reported the involvement in sustainability was very important in improving employee retention33 percent indicated the involvement in sustainability was very important in developing the organization's leaders.

Is working for a company that values sustainability important to you?  Yes2 (66.7%)  No1 (33.3%)

The survey states that volunteer community outreach initiatives related to sustainability are a great way for businesses to engage all levels of employees and the top ways organizations can involve or engage employees in these initiatives are:

recognizing employee participation in volunteer programsproviding company-sponsored volunteer events after work hoursencouraging senior management to participate in volunteer programsproviding company-sponsored volunteer events during work hoursencouraging employees to spearhead volunteer programs

  Tag: Engineering jobs| Healthcare jobs| IT jobs| legal jobs| oil & gas jobs| Oil jobs| Gas jobs| Property jobs| Construction jobs| Sales jobs| Accountant| Finance Manager| Finance Director| Electrical jobs| Mechanical jobs| Clinical Trial jobs| Recruitment jobs| Project Management jobs| Marketing Manager| Marketing Director| Logistic jobs| Sales Manager| sales director| resume| interview tips| recruitment agencies| recruitment agency| jobs| cover letter| salary|