Referrals: How to Get Them and Keep Them Coming - Marketing Coordinators |
http://www.pagepersonnel.com.hk
|
|
As business owners, we love referrals from our happy customers. They typically produce the best prospects because a recommendation from a customer provides credibility and reduces doubt in the prospects mind. But do you actively seek them out or simply cross your fingers and hope they come? Customers who love what you do want to give you referrals. They see themselves as a helper or someone 'in the know'. And you can influence the amount of referrals you get if you take a proactive approach. You need to ask for them! "Referrals are important to us. If you know of anyone who would benefit from our services, please contact me. We would appreciate the opportunity to work with them" Now how difficult is that? No pressure. No sales pitch. Remember, you are not asking them to qualify or pre-sell the referral. You are simply asking them if they know someone who could benefit like they have. Just a few words asking for their help. When to Ask Here are some additional ways my clients have used to generate referrals for their business: - Customer feedback or satisfaction surveys Keep Them Coming Some use small cash rewards as a token of appreciation. But free additional services, a small gift or gift card / certificate are other options to consider. It doesn't always need to be monetary; it just needs to be appropriate for your business and referring customers. Go Beyond Customers Take the time to teach potential advocates about your products or services and your ideal customers. Who do you help and how do you help them? What problems do you solve and what makes you a good choice? Give them the 'tools' and ask for their help too! Joan Nowak is a Small Business Profit Builder, seasoned Business Coach, and creator of the Hybrid Coaching System for small businesses. For additional resources and ideas to grow your small business, visit . While you are there, join her mailing list to get her monthly eNewsletter and receive a free copy of her eBook, Mastering the 7 Elements of Business Success. TAG:Office Support jobs | Accounts Clerk jobs | Accounts Payable jobs | Part Qualified jobs | Audit jobs | risk jobs | Credit jobs | tax jobs | treasury jobs | Finance & Accounting jobs | Retail Banking jobs | Brand Management jobs | Product Management jobs | Client Service jobs | Account Management jobs | Database Marketing jobs | CRM Marketing jobs | Direct Marketing jobs | PR jobs | sponsorship jobs | event jobs | writing jobs | communication jobs | Marketing Coordinators | Telecommunication jobs | Professional Service jobs | admin jobs | support jobs | Help Desk jobs | career advice |
|
- Jan 31 Tue 2012 17:18
Referrals- How to Get Them and Keep Them Coming_255
文章標籤
全站熱搜
留言列表
發表留言