To make cold calling work for you requires that you understand how people buy. Let's take a look at what makes an advertising campaign successful. Great marketers in the advertising world understand that it takes multiple exposures to sell something. The idea of or concept of these "multiple exposures" is tied with what is called BRANDING.

Branding has been around since the early 1800s and can be traced back to companies that sold patented medicines and tobacco. Branding is about advertising your message over a period of time so that when people are in need of something (i.e. that something being your product or service) then the first person they think of is you and your company. In cold calling, you are essentially branding yourself and that's called "Personal Branding" and at the same time you are branding your product and/or service.

Today, tomorrow or a week from now when you pick up the telephone try to think like a great marketer Think about multiple exposures. Focus more on providing information and innovative solutions and not about pushing a product or service. Think long-term and have a deep understanding that more people will buy from you if you keep following up with them. Of course, it could happen where you call someone once and they buy from you, but that is often rare. Your best sales will come over a period of time such as weeks, months or even years!

When we speak of exposures it doesn't need to be a telephone call with your prospect and an exposure could include one or more of the following:

-A voice mail message

-An industry article that you cut out for your prospect (with notes and highlights) to be sent via email and/or mail

-Thank you note

-An advertisement that you found in the mail from one of your prospect's competitors to be sent via email and/or mail.

-A gift sent to your prospect

-A proposal sent to your prospect

-A follow-up letter to your prospect

-An invitation to a networking event or social gathering

-Include your prospect on your next direct mail campaign

-Include your prospect on your next email advertising campaign

-A surprise visit to your prospect's office with a bagels and juice to be served to their entire office.

Copyright 2010 Mr. Cold Call, Inc. - All rights reserved.

Behind The Scenes With Mr. Cold Call™

D.M. Arenzon, known as Mr. Cold Call™, is a worldwide sensation and claims to have made over 80,000 cold calls to date. He has written over 75 articles on cold calling and sales prospecting. He is also the author of three best-selling ebooks with FREE email support and these titles include: 113 Common Sales Objections, 192 Clever and Savvy Responses, How To Have Fun Cold Calling and get your telephone ringing off the HOOK and 58 Sales Openers that will WOW your sales prospects. For more information on Mr. Cold Call™ and to sign-up for his free weekly cold calling tips visit .