By now, just about every business has jumped on the social media bandwagon.

But you may be wasting your time if your company isn’t playing to the right audience, warns Alexandra Samuel, director of the Social and Interactive Media Centre at Emily Carr University.

Each social media site has a different audience with their own quirks and preferences. For example, Twitter is great for reaching B2B customers. Facebook? Best saved for those round-the-clock customers.

In this podcast, Samuel breaks down the right (and wrong) ways to use social media for your business and career.

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